Current eMessage > Creative Solutions >  August 2021

Creative Solutions

Three helpful ideas from this summer’s Pop-up Training

By Ryan Thompson, Creative Services Manager

In June, I had the good fortune to join MACC’s Training Support Manager, Julie Riecken, in presenting a Marketing in Customer Master class during Pop-up Training. If you ever have an opportunity to take a class from Julie, make sure you do as she is a wealth of information, and I always pick up ideas on how Customer Master can help with marketing efforts to pass along to clients with whom I’m working. I wanted to share a few of these ideas in this month’s newsletter.

Seasonal campaigns in suggestive marketing
Customer Master’s suggestive marketing feature provides talking points for use during customer interactions based on a wide variety of criteria. One way to use suggestive marketing is to develop and save criteria for seasonal campaigns and then repeat these campaigns each year as needed. Whether it’s checking to see if faster internet is needed for back-to-school time or reminding customers of sports packages on your video service during football season, the ways this feature can be used are almost unlimited.

Default bill medium on eBill enrollment
If you joined us for the Marketing in Customer Master class, you know we passed along ideas to boost paperless billing adoption. To achieve this goal, you can now change a setting in Customer Master to have a customer’s paper bills automatically disabled if they enroll in eBill. Instead of the paper bill, customers will receive a notice of bill readiness directly from the eBill system. We do recommend you make this policy clear to your customers, but once this process is in place, your company will begin to enjoy lower postage costs and less manual entry of payments.

Using AutoPilot for customer surveys
You may know MACC’s AutoPilot service can configure Customer Master to distribute automated e-mails to welcome new customers to your company or remind them to pay when accounts are about to become delinquent. Another use of AutoPilot is to automatically send e-mails with surveys after a technician’s visit to either install service or resolve a trouble report. It’s an easy and automated way to help ensure customer satisfaction.

Your Customer Master Software Support Representative can help you configure suggestive marketing and change your company’s bill medium settings. Please reach out to me directly at [email protected] if you’d like more information on using AutoPilot to distribute customer surveys.

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