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Client Relations News

eBill can save some green at your company

Between St. Patrick’s Day and the beginning of spring, March is a big month for the color green. With the color of money in mind, it’s a perfect opportunity to remind everyone that you can save some “green” on your company’s billing expense by getting more customers to adopt eBill and paperless billing.

Increased eBill and paperless billing has three key benefits for your company.

1. Reduced postage expense – Every statement sent via e-mail is one less envelope requiring postage each month. As the months pass by, the amount saved can really add up.
2. Less work effort – Payments received via eBill are posted automatically in Customer Master. That means less work is required to process payments each month.
3. Quicker payments – Spend less time waiting for payments in the mail. With eBill, your company can receive the funds it deserves in much less time.

If your company wants to save some green with paperless billing, there are steps you can take to encourage your customers to make the transition.

• Remind customers of the cost savings. Paying via eBill doesn’t require a stamp.
• Don’t forget the convenience factor. Finding stamps and going to the post office can be a hassle.
• It’s an easy way to be green. It’s one small step customers can take to reduce paper usage.
• Make it easy to see the Online Payment button on a website. Don’t bury the link in a menu or obscure corner of the page.
• Make sure to ask new customers and existing customers when they call in with questions.
• Include a paperless option on new customer sign-up forms.
• Give customers an incentive – A one-time statement credit of $5 is a common practice.
• Have drawings…go paperless during the month of March and win something. People love the chance of free stuff!

MACC can help you go green
MACC’s Creative Services Team has a variety of material available to promote eBill usage. They can also create custom material to meet your company’s exact needs. For more information, please contact MACC’s Creative Services Team at macccreativeservices@maccnet.com.