Current eMessage > Creative Solutions > March 2017

Creative Solutions

USAC offers new tools to lift your Lifeline numbers

By Ryan Thompson, Creative Services Manager

As the Lifeline program now provides assistance for internet service to eligible households, it’s a good time to consider an advertising campaign that reaches out to this segment of your community. Plus, USAC has recently rolled out tools to help educate potential customers that can be used in any campaign your company undertakes.

Based on national studies, there is some compelling data to support creating this type of campaign. For example, according to an August 2015 study by the Pew Research Center, more than 30 percent of households earning less than $50,000 with school-age children do not have a high-speed internet connection. Many of these households may qualify for internet service supported by Lifeline, but they simply don’t know of the program’s existence. Or, they’re using the program for a wireless phone and they might be better served by applying the benefit to an internet connection from your company.

To help companies educate consumers on the availability of the program, USAC created a new page with information for eligible customers: http://www.lifelinesupport.org/ls/.  The page has details on what the program is, who qualifies for it, and the annual certification process. This would be a very helpful link to post on your company’s website or to send to potential Lifeline customers.

Additionally, USAC created six, ready-to-use buttons for your website. You can view and download the buttons by following this link.

Need help with a complete campaign?
There are a variety of options for a more aggressive campaign to both existing customers and those who don’t currently use any of your services. MACC’s Creative Services Team can provide help in reaching both of these markets with effective and affordable advertising tools. For more information on how we can help promote Lifeline in your community, please send an e-mail to macccreativeservices@maccnet.com or give me a call at 402-533-5381.