Current eMessage > Success > June 2019

Success Story

RVTC sees big results from a small investment

“We have had great results with on-bill ads!”

This is how Shawn Schany, Sales Associate for River Valley Telecommunications Coop (RVTC), describes the company’s experience with MACC’s on-bill ads. The ads, located on the face page of a company’s monthly statements, are a small investment delivering big results. If customers look at the statement to see how much they owe, the ad is almost impossible to miss.

Shawn said RVTC, located in Graettinger, Iowa, provides smart home and technology products to its community in addition to internet, video, and voice services. He said the company uses on-bill ads to promote its additional services and special promotions, such as discounts on devices, in its retail stores.

RVTC has tried other means of advertising these products in the past without much success.

“We tried radio and newspaper ads but never seem to get much feedback,” Shawn said. “The on-bill ads are nice because they reach customers of ours already and they feel very comfortable calling to speak to us.”

One example of how RVTC used its ads was to promote a free set up offer on its Gateway Routers.

“This was a huge success as we now have over 100 Gateways installed specifically due to this ad,” he said.

Shawn said another example of the ads delivering results were sales of RVTC’s surveillance systems.

“Don’t be afraid to try these,” he said. “That on-bill ad is going to sit on the home office desk each month until the bill is due.”

On-bill ad details
Companies can have up to five different ads during each bill cycle and they can be targeted to specific customers based on current services, geographic location and other identifiers. MACC can use ads submitted by clients, or we can create custom ads to meet your company’s specific needs. We also have a gallery of ads from which to choose with many popular options. Click here to view the complete gallery.

For more information, and to start using on-bill ads at your company, please contact Pam West on MACC’s Creative Services Team. She can be reached at pwest@maccnet.com or 402-533-5175.