Current eMessage > Creative Solutions

Creative Solutions

Ideas for less work and more revenue

By Ryan Thompson, Creative Services Manager

I was in Des Moines last month for the ICA’s Impact Conference, and as always, it was an excellent event. Get-togethers like these are the best way I know to keep up with what’s going on in the telecom industry and several of the conversations I had sparked ideas for useful information I wanted to pass along in this month’s newsletter.

Time for a paperless push?
Most folks in the telecom industry find themselves with more tasks than time at their office. While we can’t add more hours to the day, MACC can help by cutting down on how much work is on your plate. One of the easiest ways to reduce work effort is to get more customers to adopt paperless billing and automatic payments. This combination reduces the number of payments needing manual processing with the added benefit of reduced postage costs. Follow this link for ideas on getting customers to go paperless.

Better disconnect days
Disconnect day for delinquent customers is never a fun event. An easy (and automated) way to cut down on the number of disconnects is to configure Customer Master to automatically send e-mail reminders to delinquent accounts. Besides reminding customers of their past due status, the emails can display the amount owed and provide direct links to your online payment system. Contact your Client Relations Manager or Account Manager for details on this service.

Opportunities in a new year
An untapped source of new revenue may be found amongst your video customers. If you have video subscribers not taking your internet service, they may be trying to get by with data from a cell phone plan. Fortunately for you, most cell phone plans won’t power the connected devices found beneath many Christmas trees this year. Sending a targeted advertising piece, such as a postcard, insert, or on-bill ad, may be just the push these customers need to give your internet a try. Just make sure to include an offer they can’t resist! If you need help targeting these customers, we’d love to hear from you.