Current eMessage > Creative Solutions > August 2018

Creative Solutions

Customer communications from start to finish

By Ryan Thompson, Creative Services Manager

Have you ever felt lost when trying to communicate with your customers? If so, I have good news. We’ll have a “map” of sorts available during the “Customer communications from start to finish” session at the upcoming MBTC.

We’re taking a customer life-cycle approach to communications during the session. As you might have guessed, we’re starting with how to reach prospective customers. From traditional methods, like direct mail, to something a little more off the wall, (pizza boxes??) you’ll learn some real world techniques to attract new customers.

Next we’ll cover ideas on how to connect with current customers. Whether you want to upsell services, or just say hello, you have many options. We will show you low cost communication tools you can use within Customer Master to build stronger connections…without breaking the bank. We’ll also cover easy to do online activities for your social media accounts and websites that can make a real difference in how you reach customers.

Losing the occasional customer happens to every company. We have ideas on how to win them back! These activities include questions to ask all outgoing customers and ideas for win-back campaigns.

“Customer communications from start to finish” is one of the general sessions at MBTC so there is no additional cost to attend. If you have any questions in advance of the session, feel free to send me a message. Or if you can’t make MBTC, let me know and I’ll be happy to discuss these communication strategies during a time that’s convenient for you.

If you’ll be joining us in Omaha, safe travels and see you soon.

MACC Challenge

Article Archive

July 2018
Google Analytics

April 2018
Construction season tips

January 2018
It’s not too late to plan for 2018

2017 Articles

December 2017
Guide to bill inserts

October 2017
Santa is on his way

August 2017
No matter your hat, we have ideas for you

June 2017
It’s prime time for telco marketing

May 2017
Find telco treasure with a service area map

March 2017
USAC offers new tools to lift your Lifeline numbers

February 2017
Combine two customer favorites to boost your bottom line

2016 Articles

September 2016
Stop by the Creative Corner

August 2016
Are you ready for prime time?

May 2016
Win-back wisdom

March 2016
Happy Internet customers

January 2016
New Year, new website