Current eMessage > Creative Solutions > August 2018

Creative Solutions

Customer communications from start to finish

By Ryan Thompson, Creative Services Manager

Have you ever felt lost when trying to communicate with your customers? If so, I have good news. We’ll have a “map” of sorts available during the “Customer communications from start to finish” session at the upcoming MBTC.

We’re taking a customer life-cycle approach to communications during the session. As you might have guessed, we’re starting with how to reach prospective customers. From traditional methods, like direct mail, to something a little more off the wall, (pizza boxes??) you’ll learn some real world techniques to attract new customers.

Next we’ll cover ideas on how to connect with current customers. Whether you want to upsell services, or just say hello, you have many options. We will show you low cost communication tools you can use within Customer Master to build stronger connections…without breaking the bank. We’ll also cover easy to do online activities for your social media accounts and websites that can make a real difference in how you reach customers.

Losing the occasional customer happens to every company. We have ideas on how to win them back! These activities include questions to ask all outgoing customers and ideas for win-back campaigns.

“Customer communications from start to finish” is one of the general sessions at MBTC so there is no additional cost to attend. If you have any questions in advance of the session, feel free to send me a message. Or if you can’t make MBTC, let me know and I’ll be happy to discuss these communication strategies during a time that’s convenient for you.

If you’ll be joining us in Omaha, safe travels and see you soon.