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Creative Solutions

Spend less money to generate new business with EDDM

By Ryan Thompson, Creative Services Manager

A friendly reminder is often a good thing. Last month, you may have received such a gesture courtesy of United States Postal Service (USPS) in the form of a postcard promoting the Every Door Direct Mail (EDDM) program. This isn’t a new service, but the folks at the post office want you to remember how useful the EDDM program can be to promote your business.

Here are some EDDM program basics (and why it’s a pretty awesome tool for telcos!):

• It allows you to reach all homes and businesses in a zip code or specific carrier routes without having to buy an address list.
• You receive discounted postage rates for using the program.
• You can target areas using select demographics, such as household income and age ranges.
• There is a user-friendly mapping tool you can use to get addresses from the exact locations you need to target.

MACC’s Creative Services Team has been helping clients take advantage of the EDDM program for years now. Here are ways we’ve seen companies use the program. 

• Expanding your service territory? The EDDM program is perfect for reaching all locations in a community to let them know about the exciting services you want to deliver.
• New fiber build out? You can use the EDDM program’s mapping tool to find addresses in locations where you’ll soon be busy with the construction project.
• Selling security service or equipment? You can use the EDDM program to identify zip codes and carrier routes with higher incomes whose residents are more likely to purchase these types of services.

If you’re considering using the EDDM program, please contact MACC’s Creative Services Team if you have any questions as we’re happy to share our expertise. We can also help make an EDDM project a reality by designing the mailer and handling all of the details of its distribution. Contact us at macccreativeservices@maccnet.com for more information.