Current eMessage > Creative Solutions > February 2022

Creative Solutions

New bill insert templates can boost adoption of money saving services

By Ryan Thompson, Creative Services Manager

At MACC, we make things easy, including offering material to help increase the adoption of efficiency boosting services like paperless billing, eBill, and Web Self-Care. For this reason, the Creative Services Team added a new section of bill insert templates on our website.

There are several bill insert templates for each service from which to choose. On the website, they are all branded in our demo company’s colors and logos, but at no charge, the Creative Services Team will customize the insert you select with your company’s brand and text. It’s just a matter of selecting the design you like and using the handy online form to let us know.

Once we know you’re interested, we’ll get busy customizing artwork just for your company and send you a proof of your insert and pricing to have it printed for use in your bills. We do ask you notify us at least 10 business days in advance of the bill transmit day for which you’ll need the inserts.

Using these inserts can make a real difference in terms of money and time saved. We have used inserts similar to those on our template page and other statement-based advertising to significantly increase the adoption rates of the services listed above. For one client, we reduced postage expense and the amount of manual payment processing by more than 20 percent. If you’d like results like these at your company, using one of our insert templates is a great start.

We can also create complete communication and advertising campaigns to boost service adoption as well. Send an e-mail to macccreativeservices@maccnet.com to get started. We look forward to helping your company become more efficient.

A sampling of the bill insert templates

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