Current eMessage > Creative Solutions > October 2020

Creative Solutions

An Iowa telecom finds search engine success

by Ryan Thompson, Creative Services Manager

Just Google it! Ensuring your company’s website is search engine friendly is likely the best advertising investment you can make. 46 percent of all Google searches are looking for local information and 88% percent of searches for local businesses on a mobile device result in a call or visit within 24 hours*.

This consumer behavior can be taken advantage of by your company. Making a website search engine friendly is accomplished through search engine optimization (SEO) and its importance can’t be overstated. A great example of SEO at work is found at Titonka-Burt Communications. The Iowa-based company had MACC’s Creative Services Team create a new website earlier in 2020. Search engine optimization best practices were applied to the site and positive results soon followed.

Titonka-Burt Communications’ General Manager Aaron McCartan said, “With the search engine optimization our new website enjoys, we find our listings toward, if not at, the top, of search results. Previously our website would be much lower in the search results with national providers or competitors appearing first. In some cases, the other listings didn’t even have a service footprint in our markets!”

In the past, he said the company leveraged social media, radio, and print advertisements to market its services. They were pleasantly surprised at the difference a new site made.

“This has been tremendous for our visibility to current and potential customers,” Aaron said. “We have seen an increase in new subscribers since launching the site.”

A full discussion of search engine optimization is beyond the scope of a newsletter article, but at its heart, good SEO is focused on having website content for which customers are searching. Google also likes sites which are fully mobile friendly as in some markets, more searching occurs on phones than computers. It’s also important to manage your Google My Business page. Check out this article from the archives for a refresher on the topic.

If you’d like more tips or tricks on search engine optimization, feel free to reach out at [email protected]. We look forward to hearing from you.


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August 2020
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December 2019
Pain free “bleeds”

October 2019
Where will 2020 take you?

August 2019
Marketing ideas and more at MBTC

July 2019
Ready for a rainbow?

April 2019
Google My Business

March 2019
Generate new business with EDDM

January 2019
Your guide to bill inserts

2018 Articles

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Ideas for less work and more revenue

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Customer communications from start to finish

July 2018
Google Analytics

April 2018
Construction season tips

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It’s not too late to plan for 2018

2017 Articles

December 2017
Guide to bill inserts

October 2017
Santa is on his way

August 2017
No matter your hat, we have ideas for you

June 2017
It’s prime time for telco marketing

May 2017
Find telco treasure with a service area map

March 2017
USAC offers new tools to lift your Lifeline numbers

February 2017
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2016 Articles

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Stop by the Creative Corner

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Are you ready for prime time?

May 2016
Win-back wisdom

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Happy Internet customers

January 2016
New Year, new website