Current eMessage > Creative Solutions > August 2020

Creative Solutions

Get the word out with help from Customer Master

by Ryan Thompson, Creative Services Manager

One of the many perks of working on the Creative Services Team here at MACC is we get to see the fantastic job many of our clients are doing in marketing their services when they send us inserts to print or ads to place on their bills. MACC’s clients are really stepping up to deliver the internet and other services their communities need in these strange, pandemic times. Do you need to get the word out on what you can do for your customers and community?

MACC’s products and services can help and here are a few best practice ideas.

Target customers using the Account Research feature
A common (and wise) approach is to market faster internet to only those customers getting by with slower speeds. You can target these customers with inserts and on-bill ads using Customer Master’s Account Research feature. Targeting accounts allows you to tailor advertising to meet the needs of specific customers and to reduce costs if you are sending printed material.

Send e-mails and texts using the Messenger Suite
You can also target accounts using slower internet with an e-mail or text sent from Customer Master’s Messenger Suite. This cost-effective solution can be used in conjunction with the Account Research feature to reach just the right customers with a message reminding them faster internet is available. You, or the Creative Services Team, can create HTML code for the email to make it match your brand and boost effectiveness.

Helpful talking points from Suggestive Marketing
When a customer calls, sometimes you have a lot of ground to cover during a short conversation. You can load talking points into Customer Master using the Suggestive Marketing feature. Doing this will provide a helpful reminder to mention faster internet when visiting with a customer. The talking points are based on account criteria so they can be set to only appear for customers using slower internet.

The price is right
Account Research, Messenger Suite, and Suggestive Marketing are all features built into Customer Master and require no extra charges to use. Be sure to take advantage of them! If you are not sure on how to use them, MACC’s Customer Master Software Support Team is ready to help. Our Training Team also provides web-based courses covering these topics. Good luck getting the good word out, and if you need some ideas for the graphics, the Creative Services Team is always here to help.

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